Curated specifically for small business owners and solo-preneurs
We get it, as a small business owner, you're juggling countless roles—operations, marketing, sales, and more. We know how overwhelming it can feel to get the visibility your brand deserves while managing everything else on your plate. That’s exactly why we created the Topknot Insider Membership. It's a practical, affordable solution that gives you the tools, resources, and support to master your PR, elevate your visibility, and build a brand that stands out.
If you haven’t yet discovered the magic of PR, now’s the time. PR is a game-changer when it comes to building credibility, shaping public perception, creating authentic connections, and increasing brand awareness. It can open doors to new opportunities and expand your customer base.
At Topknot, we don’t just stop at media coverage. Our approach to PR also includes influencer and content-creation engagement, gifted campaigns, partnerships, award nominations, podcast interviews, and so much more. We are not gate-keeping any longer - this membership will see us share with you our approach that has seen our clients achieve insane results. Topknot Insider packs a punch, offering you everything you need to execute a PR strategy that works for you and your brand.
This membership is perfect for solopreneurs or business owners who know and understand the impact that PR can make on your brand or personal brand but…
✓ Feel Overwhelmed. We know the thought of PR can be daunting with so much on your plate.
✓ Have a Limited Budget. Whilst hiring a PR agency is ideal, it may not be feasible for this part of your journey.
✓ Don’t know where to start or how to execute. We get that you need professional guidance and the tools and templates to help you with your journey.
✓ Have a Lack of Connections. Accessing media contacts and opportunities can be tough and time consuming.
✓ Need Continuous Support and a community that has your back. PR isn’t a one-time effort; it requires ongoing learning and adaptation, and plenty of encouragement and support.
✓ Wants to have access to exclusive opportunities. Whether it’s a product call for media opportunities, award nominations that are currently open or more, we got you.
What’s included?
The Topknot Insider is designed for small business owners who want to manage PR themselves. Whether you run a product or service-based business, or you're looking to build your personal brand, our membership offers everything you need to succeed.
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Stay ahead with live sessions on trending media topics, upcoming events and dates of interest, and a deep dive into one area of PR and/or media (topic differs every month and will be open to suggestions). Don’t worry if you can’t make it to one, we will have recordings on hand for you to catch up.
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Get personalised advice and feedback during our exclusive group coaching sessions where you can pick Dianne’s brain on anything PR related.
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We will regularly feature special guest appearances by experts handpicked by Dianne where they can share their knowledge and practical advice to help you with your journey.
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Join a supportive community of like-minded entrepreneurs, ask questions, share experiences, and encourage each other where needed. This will be our platform where we post access to exclusive media opportunities.
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We are going to throw you some dares & challenges your way and will be cheering you on at the same time. Prizes will be up for grabs.
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Tap into our extensive network of media contacts to help secure exposure and boost your brand’s visibility.
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Kickstart your journey with a comprehensive online workshop covering ‘How to DIY’ PR basics to ensure you are prepped and ready for what is to come.
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Continuous access to our range of tools, templates and resources to help you every step of the way.
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Completed upon sign up, this will ensure that content throughout the membership is relevant to your business.
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15% off all other Topknot offers and services
Exclusive member invites and more!
Meet Dianne
Dianne Dumanovic is a PR, Marketing and Communications professional with 20+ years of experience. Her business, Topknot Management is a non-traditional, bespoke PR & Communications agency with a hard focus on personal brand management and PR that shares clients’ stories and positions them as industry leaders.
Dianne’s first client was first client was none other than 2023 Australian of the Year, Taryn Brumfitt, and since then, she has worked with 100+ individuals and brands of varying industries and stages, helping them elevate their visibility and influence, positioning them as the go-to leader in their respective field.
Her clients have appeared in over 50 news and media publications such as news.com.au, 7News, Forbes Australia, The Australian, The Morning Show, Mamamia, New Idea, Who Magazine, and more. They have also unlocked unique opportunities to be showcased for their skill and talent, whether it be via speaking engagements, award wins, TV appearances or unique collaborations and partnerships.
Don’t miss out!
Join the waitlist today!
Client Love
“Every week I tell someone how much of a positive impact Dianne had on my brand. ”
I was hesitant to work with a PR agency, but Dianne’s skillset is so versatile, not only did she source incredible media opportunities, but secured partnership opportunities and speaking engagements. Dianne is down to earth, kind and so easy to work with, and somehow has a magical power that makes you jump out of your comfort zone without even realising it!
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PRICING
Only $289 per month* plus a one-time $99 setup fee, which includes the foundational workshop, tools, templates, and a profile discovery questionnaire to ensure we cover topics relevant to your industry.
Pay upfront for $1500 saving $234. Please note, the initial $99 fee will still be charged.
6 Month Membership
Pay Monthly
First month - $388 ($289 + $99), $289 thereafter – Charged monthly.
* GST exclusive. Please note, no fee will be charged for the month of January due to Christmas/New Year Break. Members can exit the membership after the initial 6-month minimum commitment or choose to stay on for a further 6 locking away the initial monthly fee (waiving any fee increases).
EARLY BIRD OFfER
Be one of the first 20 people to sign up and get…..
No setup fee on the 6 month membership (that’s right, we’ll waive the $99 fee)
1 x 30 minute 1:1 session with Dianne that can be redeemed at any point throughout the membership valued at $249.
