PR • PERSONAL BRAND MANaGEMENT • coaching
We work with clients who want to be seen, heard and acknowledged on a greater scale.
Who We Work With
We work with anyone who is seeking to level up and become recognised as a leading authority or the go-to expert in their respective field, industry or platform. They are craving to be seen, heard and acknowledged on a greater scale, and see the benefit in investing in their personal brand and PR to help them with their journey.
Below is a summary of three clients we have recently worked with and what we managed to achieve together.
CONTACT US
Moo Premium Foods
Our work with Moo is a perfect demonstration of the fact that we go beyond traditional PR. Whilst we managed to secure some amazing exposure in publications such as The Australian, New Idea, Retail World, locally in InDaily, 5AA, and in industry publications such as Australian Manufacturing, the highlight for us was the instigation and facilitation of a remarkable partnership with the SeaWorld Foundation.
Moo's dedication to sustainability, particularly their use of Ocean Bound Plastic, perfectly aligned with the values of the Seaworld Foundation. As part of this partnership, Moo committed to donating 10c from each yoghurt tub sold at Woolworths stores nationally. Additionally, a competition was integrated, offering one lucky customer the opportunity to win a family holiday package to the SeaWorld Resort. To further highlight Moo's commitment to sustainability in Australia, we arranged for Mick, Moo's Managing Director, to fly to Queensland and release a sea turtle with the Seaworld team. This was a great PR opportunity with the footage and imagery taken on the day used throughout the campaign. This partnership not only enhances Moo's brand but also aligns them with one of Australia’s most prominent names, showcasing their dedication to sustainability and setting a new standard in the industry.
Nabula Brdar
Supermarket Swap
Supermarket Swap, is known for changing how we shop at supermarkets by showcasing the healthier, presentative and additive free alternatives to common grocery items. We loved working with the brand and the powerhouse force behind it, Nabula Brdar, elevating their visibility and reach nationally.
In our time together, we have managed to get some jaw-dropping exposure, showcasing the brand in the best light and expanding its influence into new markets. Key highlights for 2024 so far include a 4 minute segment on Channel 7’s show, House of Wellness, an in-studio appearance on The Morning Show, a 3 page spread in Prevention Magazine, articles in New Idea, New Idea Food, Woman’s Day, The Sunday Mail, and business profiling in Smart Company, Inside Small Business and Inside FMCG.
In addition to this, the app was a winner in their relevant category for Prevention Mag’s Health & Fitness Awards 2024.
TEAGAN CARPENTER
Vintage Chef Co
Teagan came on board as an established business owner that had grown her family business to an impressive multi-million-dollar, multi-layer hospitality offering. Her journey and offerings were once again, a best kept secret. Those who knew, knew – she had a loyal band of customers and followers, but it was time to take this to the next level.
We set out to expand Teagan’s visibility and shared her impressive business journey with the local media and obtained extensive covered in The Sunday Mail (South Australia’s Sunday newspaper – a ¾ page spread), InDaily, 5AA, Glam Adelaide & Kiddo.
Simultaneously, we nominated Teagan and her business for several awards, and at present, she is a finalist in 5 award categories, including the SA Premier’s Business Awards.
Our journey together is still continuing and we cannot wait to see what the future holds.
Madelene Ragno
Madelene Ragno is a gold star client that perfectly showcases what a long-term commitment to elevating your personal brand can bring. The agency owner and digital marketing thought-leader has not only featured numerous times in publications such as Inside Small Business, Smart Company, Kochie’s Business Builders, The Advertiser, InDaily and in industry specific publications such as Spa & Clinic, but an interview with TickerNews led to Maddi hosting her very own show, the eComm Insider.
On top of this, the exploration of key awards led to Maddi being inducted to the highly coveted 40 Under 40 awards for InDaily, and a position in Inside Small Business’s Top 50 Small Business in Australia, cementing Maddi as a verified expert in her respective industry.
Rounding our strategy off was the exploration of speaking and presentation appearances, which has seen Maddi travel interstate and appear on main stages delivering key notes, with brand collaborations also eventuating from our efforts.
The Sorted Home
DEANNA ZACHARIA
Deanna is a respected Professional Organiser and Declutter Expert with rare platinum accreditation by Marie Kondo. She is extremely well known within her hometown for her talent and skills but wanted to be more visible and increase awareness of her offerings.
After creating a comprehensive PR strategy for Deanna, we were fortunate enough to secure a double page feature in New Idea as her first piece of media exposure, which was followed a week later by another double page feature in Who Magazine. Since then, Deanna has featured numerous times in the media including Better Homes & Gardens, 9Honey, Holidays with Kids and she even had an appearance on Channel 7’s The Morning Show.
To leverage off the exposure received, Deanna created a virtual offering, along with a shop page on her site where she showcases her must-buys.
EMILY CIARDIELLO
Foil Me Foils
Foil Me is a global brand that manufactures and sells pre-cut foil sheets to the hairdressing industry. Known for their artistic designs and revolutionary technology, the products are well known within the industry, however, the business is relatively unknown outside of it.
We worked together with owners, Emily & Iliano Ciardiello and started sharing their impressive business journey with the media. Highlights were articles run by news.com.au, InDaily, Inside Small Business and Glam Adelaide to name a few. This was further supported by numerous podcast interviews along with several invitations to speak or present on their business journey (which was identified as an opportunity to be pursued from a personal brand viewpoint).
In addition to this, both Emily and the business become finalists in several prestigious awards, with Emily recently being announced as a Top 50 Small Business Leader in Australia, thanks to Inside Small Business..
We also worked with the team in developing influencer campaigns for a new offering, along with a potential partnership that can be an absolute gamechanger for the business.
Client Love
“Dianne recently presented at our G&T Night. It was a sold-out session with a highly engaged audience holding on to Dianne’s every word.”
She is a fantastic presenter and is a wealth of knowledge.
She is also a wonderful person. If you are thinking of having Dianne present for your event or as your PR/Personal Brand specialist, DO IT!