PR Facts That May Surprise You

For a lot of business owners, investing in PR can be seen as a luxury expense…it sounds good, but quite often than not, they’re not entirely sure what role in can play in business success.

If you are one of the above, the insights listed below will give you some real food for thought.

PR can:

• Help build brand awareness and reach new audiences.

  PR can get you front and centre in front of people that have never heard of you or your brand.

  Statistics show that businesses that have a strong PR strategy are 2 ½ times more likely to experience business growth than one without.

• Give you the stamp of credibility. Unlike advertising, PR comes across as more authentic and genuine with research indicating that people are more likely to buy a brand that they see in the media than one they haven’t. In fact, 92% of consumers trust earned media over traditional advertising.

• It gives you the competitive edge. How many of your competitors can boast that they have been featured in X, Y & Z? 70% of people feel more connected to brands that provide relevant and valuable content in their PR efforts.

• Keeps you relevant and reminds people of your brand.

And here’s some additional facts:

- PR doesn’t need to be a costly exercise. Yes, there are those agencies that charge the roof (and then some) but the smaller, bespoke agencies have a much softer entry point. Or, the alternative is to learn to DIY PR.

- PR also doesn’t need to focus on your product or service offering. Your personal brand and thought leadership you can provide is extremely valuable and is $hit hot right now.

- PR can open new opportunities that would never have imagined. This is one part of servicing my clients that I love. Some unique and significant opportunities have come their way from getting the PR ball rolling.

- PR alone, or combined with a few other strategies, can be an absolute game changer. It often leads to lead generation which can mean a stronger, more financially viable business model.

Interested in learning more about the opportunities that may be available for you or your brand?

Don’t hesitate to reach out – you may be pleasantly surprised!